Feeling Behind? Your 2025 Dog Treat Biz Reset Plan (Coaching Tips to Finish Strong)
This post contains affiliate links. If you purchase through these links, I may earn a small commission at no extra cost to you. Thank you for supporting my work!
Okay, so we blinked and now it's already July?! Don’t worry—you’re not behind, you’re right on time. The second half of the year is packed with potential for dog treat entrepreneurs like you. Think of it like halftime in a big game: time to regroup, refocus, and come out swinging.
If you’re serious about building a thriving dog treat business, you’re in the right place—this is what I do every day. As the go-to resource for dog treat business owners, I’ve helped countless women turn their passion into profit with confidence and strategy.
In this post, I’m giving you a fresh-start blueprint to help you close out 2025 stronger than ever. From reflection to goal-setting and strategic investing, let’s turn this second half into your best yet. 🐾
Feeling behind? Your mid-year reset starts now.
Reflect on the First Half of 2025
Let’s be real—how often do we pause and look at what we’ve accomplished? The halfway mark is a great time to reflect.
Start with Your Wins:
Ask yourself:
What worked well from January to June?
Did you land a new retailer or finally get your website launched?
Did you hit any monthly sales goals?
📌 Pro Tip: Keep a running list of wins in a “Success Journal” (a simple notebook works!) so you can track progress and stay motivated.
Identify Your Pain Points:
Were you inconsistent on Instagram?
Did pricing give you analysis paralysis?
Did you over-commit to markets and burn out?
This is one of the most common mistakes I see in my community of dog treat entrepreneurs—let’s fix it!
Analyze Trends:
Look at your sales reports. What flavors, formats, or treat types are flying off the shelves? What’s not moving? This insight is gold for adjusting your summer and fall offerings.
Step 1: Reflect on your wins and lessons from the first half of 2025.
Reset and Refocus Your 2025 Goals
If your New Year’s goals have faded into the background, let’s hit refresh. There’s plenty of time left to hit your revenue, product, or wholesale goals.
Use the SMART framework to update or set new goals:
Specific: "I want to grow my email list by 200 subscribers."
Measurable: Track it weekly with a simple spreadsheet.
Achievable: Focus on small, consistent actions.
Relevant: Align with your vision—more customers, more reach.
Time-bound: Set a goal for September or end-of-year.
Example Mid-Year Goals:
Launch a Halloween or holiday treat collection by October.
Book 3 new vendor markets for Q3.
Grow Instagram to 1,000 followers with weekly Reels.
Step 2: Re-align your goals for Q3 and Q4 with a clear strategy.
Prep and Invest for the Second Half of Your Growth
Here’s the deal: big leaps happen when you prepare intentionally — that means investing in yourself, your tools, and your systems. Think of this as gearing up for a winning season.
Education & Coaching
Workshops, webinars, and coaching can fast-track your progress. I’ve seen women in my community go from overwhelmed to organized (and profitable!) in just a few months when they get the right guidance.
Tools to Make Life Easier
Stop reinventing the wheel. Use plug-and-play templates like my Dog Treat Pricing Toolkit or Wholesale Catalog to look polished and save hours of work. Smart seasonal prep now — from updating your pricing to planning fall and holiday collections — means smoother, more profitable months ahead.
Step 3: Prep your treat line and business strategy now for a profitable fall and holiday season.
Want to see these strategies in action?
Watch my full mid-year comeback video on YouTube where I walk you through each step to reset and crush your 2025 goals.
Watch Now on YouTube →
Finish 2025 Like a Boss
Let’s make this your most profitable half-year yet. Reflect on your first half, reset your goals, and lean into growth with tools and support. Every dog treat you bake gets you closer to your dreams.
What’s one goal you’re setting for your business this summer?
👇 Comment below or join the conversation inside our community:
🎃 Prepping your fall treat line? These fall-themed silicone dog treat molds (think pumpkins, and leaves!) are perfect for creating consistent, seasonal treats that sell like hotcakes at markets.
These fall-themed silicone molds with pumpkins and leaves create perfectly shaped, seasonal dog treats that stand out at markets.
🐾 Grab the Dog Treat Pricing Toolkit!
If you’re planning to finish 2025 strong, it’s time to get serious about your numbers. Stop guessing and start pricing with confidence using the Dog Treat Pricing Toolkit—my most popular resource designed to help you:
✔ Know your true profit margins
✔ Price your treats for growth
✔ Feel confident pitching to retailers
✔ Finally stop second-guessing yourself
🎯 Created just for home-based dog treat bakers like you.
📥 👉 Click here to grab the Dog Treat Pricing Toolkit now!
💬 Already using it? Let me know your biggest win in the comments below—I LOVE hearing your success stories!
Ready to pitch to local retailers this fall? My Wholesale Catalog Template gives you a professional, done-for-you format that gets attention. It’s plug-and-play—no design skills needed.
Check it out here →
Warmest Woofs,
Kara 🧡
