5 Holiday Dog Treat Trends to Plan for Now (Christmas in July Edition) (Copy) (Copy)
Even though it’s 90 degrees outside, your customers’ minds will soon shift to cozy winter vibes and holiday shopping lists. Q4 is the busiest (and most profitable) season for dog treat businesses — and the ones that succeed are those who plan early.
Here are 5 holiday dog treat trends to get ahead of now, so you can maximize sales when the holiday rush hits.
Holiday dog treat trends for 2025 — planning your Q4 lineup.
1. Advent Calendar Treat Boxes
Advent calendars are going to be huge in 2025. Imagine a custom calendar filled with 24 beautifully decorated mini cookies — it’s a premium product customers love to pre-order and show off online. The secret to advent calendars that wow? TreatArmor™ icing. It’s smooth, glossy, and crack-free, so even the tiniest designs look professional and stay picture-perfect for weeks.
Mini holiday dog treats arranged in an advent calendar tray — a top trend for 2025.
2. Gourmet Gift Bundles
Holiday buyers love ready-made gift sets. Combine your top flavors in festive packaging (like kraft boxes with ribbon) and price them as premium bundles.
Dog treat gift bundles wrapped and ready for holiday sales.
3. Festive Flavors & Colors
Pumpkin, cranberry, and cinnamon are the holiday heavy hitters. Pair them with natural colors like spirulina green, beetroot red, and butterfly pea blue for that extra seasonal pop.
Holiday dog treats decorated with festive icing colors.
4. Stocking Stuffer Treat Packs
Small, affordable packs with a festive tag are perfect for customers who need last-minute gift ideas for their dogs.
Stocking stuffer ideas for dog lovers featuring holiday treats.
5. Photo-Worthy Designs
Think Instagram-ready cookies — snowflakes, paw prints, bone-shaped cookies with natural sprinkles. The more "photo-worthy," the more likely customers are to share them online.
Quick Holiday Prep Tip:
Plan your holiday lineup now while supplies are in stock. Start testing your icing colors early — customers love vibrant holiday reds and greens, but you don’t want cracking or fading to ruin your designs. TreatArmor™ icing is my go-to because it stays smooth, satiny, and crack-free even on intricate cookies. Map out 2–3 holiday products you’ll promote heavily, and make sure your icing game is ready to wow.
What holiday treat trend are you most excited about?
Comment below or share your plans in the Dog Treat Bakers FB Group.
If you want your holiday cookies to look flawless, TreatArmor™ icing takes the guesswork out of decorating — vibrant colors, smooth finishes, and zero cracking. Check out TreatArmor™ icing here and get a head start on your holiday prep!
Warmest Woofs,
Kara 🧡
